{"id":26944,"date":"2025-06-24T10:00:00","date_gmt":"2025-06-24T09:00:00","guid":{"rendered":"https:\/\/world-media-group.com\/?p=26944"},"modified":"2025-06-24T10:15:15","modified_gmt":"2025-06-24T09:15:15","slug":"2025-world-media-awards-finalists-announced","status":"publish","type":"post","link":"https:\/\/world-media-group.com\/2025-world-media-awards-finalists-announced\/","title":{"rendered":"2025 World Media Awards Finalists Announced"},"content":{"rendered":"\n

Shortlist Shows a Surge in Financial Services and Corporate Influencer Campaigns<\/h4>\n\n\n\n

London, Tuesday 24th<\/sup> June 2025 \u2013<\/strong> The World Media Group unveiled the shortlist for the 2025 World Media Awards today, celebrating excellence in international content marketing and cross-border advertising. Now celebrating 10 years, the World Media Awards continues to draw high-calibre submissions from all over the world with entries from across Asia, Europe, the Middle East and the US.<\/p>\n\n\n\n

The 2025 shortlist reflects continued growth in strategic content partnerships, with notable increases in the Financial Services <\/strong>and Corporate Influencer<\/strong> categories, suggesting that brands are sharpening their focus on trust-building and purpose-driven narratives in complex and regulated sectors. Technology & Telecoms<\/strong> also saw strong representation, underlining the sector’s ongoing investment in brand storytelling.<\/p>\n\n\n\n

This year also saw the introduction of two new categories \u2013 Technology Partner<\/strong> and Branded Event<\/strong>, to demonstrate the growing importance of media innovation and brand experiences in bringing to life international advertising campaigns.<\/p>\n\n\n\n

Jamie Credland, CEO of the World Media Group, commented: \u201cAs we celebrate 10 years of the World Media Awards, I\u2019m blown away by the quality and ambition of the entries, highlighting the continued evolution of global content marketing. It\u2019s brilliant to see how brands are using events and technology partnerships to drive deeper audience engagement and business impact.\u201d<\/p>\n\n\n\n

Storytelling by World-Class Brands<\/strong><\/h4>\n\n\n\n

The shortlist features campaigns from an impressive mix of global brands, including Bayer,  Bupa, Cartier, De Beers Group, Dianomi, JW Marriott, Lombard Odier, L\u2019Oreal Group, Mastercard, Netflix, Prada, PwC, Samsung, Swift, TikTok, UBS, ViiV Healthcare, Visa, VistaJet and Zurich Insurance.

The independent jury, comprising senior leaders from brands, agencies and media owners, is now tasked with selecting the winners for each category. This year\u2019s co-chairs are Anna Campbell<\/strong>, Global Client President at Carat and Alison Harbert<\/strong>, Marketing Director at Investec.<\/p>\n\n\n\n

Campbell noted, \u201c<\/strong>The new Technology Partner category revealed some of the most dynamic collaborations we\u2019ve seen this year. It\u2019s evident that when brands and tech providers work in sync, they can unlock new formats for storytelling that are both innovative and measurable.\u201d<\/p>\n\n\n\n

Harbert added: \u201c<\/strong>The entries in the Corporate Influencer and Financial Services categories stand out for their clarity, authenticity and smart integration of trusted voices. These campaigns are redefining how influence works at scale \u2013 grounded in credibility and aligned with brand values.\u201d<\/p>\n\n\n\n

World Media Awards Ceremony:<\/strong><\/h4>\n\n\n\n

Winners will be announced at a live ceremony at the Ham Yard Hotel in London on Thursday 18th<\/sup> September 2025,<\/strong> where the coveted Grand Prix Award will also be presented. You can buy tickets to attend the ceremony here<\/a>. <\/a><\/p>\n\n\n\n

Previous winners of the top prize include Cymru Wales, Infosys, Johnnie Walker, Malaria No More, Shell and Tata Motors.<\/p>\n\n\n\n

Winners\u2019 Perks<\/strong><\/h4>\n\n\n\n

In addition to global recognition and a trophy, winners receive a unique prize \u2013 an exclusive international media campaign worth \u20ac750k+, run across the World Media Group\u2019s prestigious media brands: The Atlantic, BBC News, Business Insider, CNN International, The Economist, Forbes, Fortune, National Geographic, Politico Europe, Reuters, The New York Times, TIME, The Wall Street Journal and The Washington Post.<\/p>\n\n\n\n

The 2025 shortlist is as follows:

Corporate Influencer<\/u><\/strong><\/h4>\n\n\n\n
Brand \/ Campaign<\/strong><\/td>Entered by<\/strong><\/td><\/tr>
BCG \u2013 Future Forward: Human Potential in the Gen AI Era<\/td>The Wall Street Journal<\/td><\/tr>
De Beers Group \u2013 Talent Unearthed<\/td>Fortune Brand Studio<\/td><\/tr>
Diriyah Company x TIME 2030 Cities<\/td>TIME<\/td><\/tr>
The Emirates \u2013 Voices of Vision<\/td>BBC StoryWorks<\/td><\/tr>
Fujitsu \u2013 Advancing Net Positive Agenda                 <\/td>Economist Impact<\/td><\/tr>
Gilead \u2013 Ending HIV: The Road to 2030      <\/td>POLITICO<\/td><\/tr>
IDA Ireland \u2013 Unlock Your Potential: Invest in Ireland<\/td>Reuters<\/td><\/tr>
UK Department for Business and Trade \u2013 UK DBT: Great Trade & Investment  <\/td>CNN Create Brand Studio<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Financial Services<\/u><\/strong><\/h4>\n\n\n\n
Brand \/ Campaign<\/strong><\/td>Entered by<\/strong><\/td><\/tr>
Lombard Odier \u2013 Rethinking Through the Noise<\/td>Lombard Odier<\/td><\/tr>
PGIM \u2013 Outfront      <\/td>Reuters<\/td><\/tr>
Swift \u2013 Growth at a Crossroads<\/td>Economist Impact<\/td><\/tr>
UBS \u2013 Banking is Our Craft  <\/td>Publicis ULABS<\/td><\/tr>
UBS \u2013 Crafting Capital          <\/td>The Wall Street Journal<\/td><\/tr>
UBS \u2013 Craft Matters             <\/td>Bloomberg Media<\/td><\/tr>
UBS \u2013 Craft Matters             <\/td>T Brand Studio, New York Times Advertising<\/td><\/tr>
UBS \u2013 Market Rhythms                     <\/td>Publicis ULABS<\/td><\/tr>
Visa \u2013 Level Up Your Game \u2013 Olympic and Paralympic Games Paris 2024<\/td>Visa<\/td><\/tr><\/thead><\/table><\/figure>\n\n\n\n

Tech  & Telecoms<\/u><\/strong><\/h4>\n\n\n\n
Brand \/ Campaign<\/strong><\/td>Entered by<\/strong><\/td><\/tr>
BOX \u2013 Animated Thinking: Engaging C-Suites Beyond the Boardroom    <\/td>Financial Times<\/td><\/tr>
Deutsche Telekom \u2013 Summer to Remember<\/td>Mindshare<\/td><\/tr>
Fujitsu \u2013 Advancing Net Positive Agenda                 <\/td>Economist Impact<\/td><\/tr>
Nokia \u2013 The Exponential Era<\/td>Wavemaker<\/td><\/tr>
Samsung Galaxy \u2013 Samsung: Open Always Wins     <\/td>Starcom Worldwide<\/td><\/tr>
Samsung Galaxy S24 \u2013 Samsung S24: The World\u2019s Biggest Livestream Launch   <\/td>Starcom Worldwide<\/td><\/tr>
TIME X Northern Data Group \u2013 NORTHERN DATA GROUP         <\/td>TIME<\/td><\/tr>
Zscaler \u2013 Phishing for the C-Suite: How \u201cTrust No One\u201d engaged everyone<\/td>Financial Times<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Travel & Tourism<\/u><\/strong><\/h4>\n\n\n\n
Brand  \/ Campaign<\/strong><\/td>Entered by<\/strong><\/td><\/tr>
Destination Canada \u2013 The Open Assignment           <\/td>National Geographic\/The Walt Disney Company<\/td><\/tr>
JW Marriott \u2013 Stay in the Moment                                        <\/td>Economist Impact<\/td><\/tr>
T\u00fcrkiye Tourism \u2013 Colours of T\u00fcrkiye          <\/td>BBC StoryWorks EMEA<\/td><\/tr>
T\u00fcrkiye Tourism \u2013 Origins   <\/td>CNN Create Brand Studio<\/td><\/tr>
VistaJet \u2013 Keep in Time<\/td>VistaJet<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Luxury & Lifestyle<\/u><\/strong><\/h4>\n\n\n\n
Brand \/ Campaign<\/strong><\/td>Entered by<\/strong><\/td><\/tr>
Cartier \u2013 Linked by Love       <\/td>The New York Times<\/td><\/tr>
De Beers Group \u2013 Talent Unearthed<\/td>Fortune Brand Studio<\/td><\/tr>
New Murabba \u2013 TIME X New Murabba<\/td>TIME<\/td><\/tr>
Prada — Sea Beyond: Blue Future<\/td>National Geographic\/The Walt Disney Company<\/td><\/tr>
UBS \u2013 Banking is Our Craft  <\/td>Publicis ULABS<\/td><\/tr>
VistaJet \u2013 Keep in Time<\/td>VistaJet<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Specialist Categories:<\/strong>
<\/h4>\n\n\n\n

Brand & Media Owner Partnership<\/u><\/strong><\/h4>\n\n\n\n
Brand \/ Campaign<\/strong><\/td>Entered by<\/strong><\/td><\/tr>
Brand Scotland — Scotland for the Head, Heart and Spirit<\/td>BBC StoryWorks EMEA<\/td><\/tr>
Bupa UK \u2013 Picture of Health            <\/td>National Geographic<\/td><\/tr>
De Beers Group \u2013 Talent Unearthed<\/td>Fortune Brand Studio<\/td><\/tr>
EY \u2013 EY.ai Face of the Future Campaign with Quartz<\/td>EYGS LLP<\/td><\/tr>
Infosys \u2013 The Sustainability Atlas<\/td>Economist Impact<\/td><\/tr>
L\u2019Oreal Group \u2013 This is Not a Beauty Podcast         

<\/td>		T Brand Studio, New York Times Advertising<\/td><\/tr>
Netflix \u2013 Uber X Netflix Squid Game 2<\/td>Blue Stripe<\/td><\/tr>
PwC \u2013 PwC & TED: Intelligence Unbound<\/td>TED<\/td><\/tr>
UBS \u2013 Crafting Capital          <\/td>The Wall Street Journal<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Small Budget, Great Impact<\/u><\/strong><\/h4>\n\n\n\n
Name<\/strong><\/td>Company<\/strong><\/td><\/tr>
Bayer \u2013 Drive Sustainable Progress <\/td>POLITICO<\/td><\/tr>
Equinor \u2013 Searching for Better: The Energy Transition Told by the People Powering It        <\/td>Financial Times<\/td><\/tr>
Mercator Ocean (Copernicus) \u2013 A Sea of Change                      <\/td>BBC StoryWorks<\/td><\/tr>
TikTok \u2013 Brands That Won Big on TikTok   <\/td>Forbes<\/td><\/tr>
West Midlands Growth Company \u2013 Welcome to the West Midlands          <\/td>BBC StoryWorks<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Social Good<\/u><\/strong><\/h4>\n\n\n\n
Brand \/ Campaign<\/strong><\/td>Entered by<\/strong><\/td><\/tr>
Ecolab \u2013 Better Water, Better Business                               <\/td>Reuters<\/td><\/tr>
Mastercard \u2013 She is Priceless      <\/td>Weber Shandwick<\/td><\/tr>
ViiV Healthcare \u2013 Ending the Epidemic          <\/td>Publicis Media \u2013 Platform GSK<\/td><\/tr>
Zurich Insurance \u2013 Resilience from the Ground Up           <\/td>Economist Impact<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Branded Event<\/u><\/strong><\/h4>\n\n\n\n
Brand \/ Campaign<\/strong><\/td>Entered by<\/strong><\/td><\/tr>
Forbes \u2013 Forbes 30\/50 Summit                    <\/td>Forbes<\/td><\/tr>
Iberdrola \u2013 Creating a New Energy Policy Conversation<\/td>Headland Consultancy<\/td><\/tr>
Zurich Insurance \u2013 Navigating a World in Transition             <\/td>Economist Impact<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Technology Partner<\/u><\/strong><\/h4>\n\n\n\n
Brand \/ Campaign<\/strong><\/td>Entered by<\/strong><\/td><\/tr>
Dianomi \u2013 Your Content. Perfectly Placed              <\/td>Dianomi<\/td><\/tr>
Infosys \u2013 FT Money Machine  <\/td>Wongdoody<\/td><\/tr>
Infosys \u2013 Handelsblatt AI Trend Report                   <\/td>Wongdoody<\/td><\/tr>
Infosys \u2013 The Sustainability Atlas     <\/td>Infosys<\/td><\/tr>
Mediasense \u2013 Media Impact Model: From Efficiency to Effectiveness                        <\/td>Mediasense<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

For full details of shortlisted entries go to https:\/\/world-media-group.com\/awards\/2025-shortlist\/<\/a><\/p>\n\n\n\n

#ENDS#<\/strong><\/p>\n\n\n\n

About The World Media Group
<\/strong>The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include BBC News, Business Insider, CNN International, The Economist, Forbes, Fortune, National Geographic, The New York Times Company, POLITICO Europe, Reuters, TIME, The Wall Street Journal, The Washington Post, associate member The Atlantic, and partners Brand Metrics and Dianomi. To find out more about the World Media Group, please visit www.world-media-group.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Shortlist Shows a Surge in Financial Services and Corporate Influencer Campaigns London, Tuesday 24th June 2025 \u2013 The World Media Group unveiled the shortlist for the 2025 World Media Awards today, celebrating excellence in international content marketing and cross-border advertising. Now celebrating 10 years, the World Media Awards continues to draw high-calibre submissions from all […]<\/p>\n","protected":false},"author":13,"featured_media":26710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[355,11],"tags":[2424,407,1446],"news-category":[1727],"_links":{"self":[{"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/posts\/26944"}],"collection":[{"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/comments?post=26944"}],"version-history":[{"count":5,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/posts\/26944\/revisions"}],"predecessor-version":[{"id":26955,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/posts\/26944\/revisions\/26955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/media\/26710"}],"wp:attachment":[{"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/media?parent=26944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/categories?post=26944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/tags?post=26944"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/news-category?post=26944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}