{"id":25692,"date":"2024-11-05T09:00:00","date_gmt":"2024-11-05T09:00:00","guid":{"rendered":"https:\/\/world-media-group.com\/?p=25692"},"modified":"2024-11-05T10:14:00","modified_gmt":"2024-11-05T10:14:00","slug":"department-for-business-and-trades-ann-gordon-wins-world-media-award-for-content-leadership-innovation","status":"publish","type":"post","link":"https:\/\/world-media-group.com\/department-for-business-and-trades-ann-gordon-wins-world-media-award-for-content-leadership-innovation\/","title":{"rendered":"Department for Business and Trade\u2019s Ann Gordon wins World Media Award for Content Leadership & Innovation"},"content":{"rendered":"\n

London \u2013 5th November, 2024 \u2013 <\/strong>The World Media Group<\/a> today announced the winner of the 2024 World Media Award<\/a> (WMA) for Content Leadership & Innovation. This honour is awarded to the individual recognised by peers for talent in creating exemplary international content-driven campaigns that demonstrate brand bravery, creativity and innovation. This year\u2019s award will be presented to Ann Gordon, International MarketingLead for the GREAT Trade and Invest campaign at UK Government\u2019s Department for Business and Trade, at the WMA celebration later this month.<\/p>\n\n\n\n

The co-chairs of the jury, Jasmin Kaur, Group Managing Partner at Havas Media Group, and Santosh Sethumadhavan, Global Head of Commercial Campaigns at Swift, along with World Media Group CEO Jamie Credland, were impressed not just by the quality of the content itself but by the strong activation, the relationship built between client and media owner teams and the ability to make challenging subject matter engaging and exciting.<\/p>\n\n\n\n

Gordon and her team were challenged with raising awareness of the UK\u2019s formal accession into the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), and communicating its benefits to a variety of countries and regions, each with their own nuances.<\/p>\n\n\n\n

Gordon had a strong vision and understood the need to educate audiences about this complex topic in an engaging and entertaining way. Together with BBC Studios, she developed a six-part article series featuring regional spotlights for North America, APAC and Latin America, with interviews from leading businesses in each of the regions bringing to light the importance of open and free trade.<\/p>\n\n\n\n

The campaign also included videos running across social channels and as a TV commercial, with creative cuts to ensure relevance for each of the target markets. The results showed an uplift in awareness of the UK Government\u2019s participation in the CPTPP and included pageviews that were 350% above target. <\/p>\n\n\n\n

\u201cWe received a stellar batch of nominations for the Content Leadership & Innovation Award this year,\u201d said Jamie Credland, CEO of the World Media Group, which hosts the awards. \u201cWhat set Ann apart was her collaborative team-oriented approach. By welcoming the perspective of both the media partner and her own team \u2013 encouraging everyone to contribute and to challenge each other\u2019s viewpoints \u2013 Ann turned what could have been a dry topic into a positive, relatable and engaging campaign.\u201d<\/p>\n\n\n\n

\u201cI\u2019m delighted to be selected as this year\u2019s World Media Award winner for Content Leadership & Innovation,\u201d said Gordon,  \u201cand I\u2019m thrilled that my team\u2019s talents have been recognised. The success of the campaign is testament to their hard work and brilliant creative ideas, and of course the strong partnership we developed with our team at BBC Studios. I\u2019m looking forward to attending the awards ceremony to celebrate, and to see the other incredible work that has been shortlisted this year.\u201d<\/p>\n\n\n\n

The award will be presented to Gordon during an exclusive live ceremony at the Ham Yard Hotel in London, on Thursday 211st<\/sup> November 2024, where the final category winners will be announced. The winner of this year\u2019s prestigious Grand Prix Award will also be revealed on the night, joining previous Grand Prix winners Cymru Wales, Johnnie Walker, London & Partners, Malaria No More UK, Shell, Sonos and Tata Motors as the \u2018best of the best\u2019.<\/p>\n\n\n\n

Tickets for the World Media Awards ceremony can be purchased here.<\/a><\/p>\n\n\n\n

ENDS<\/strong><\/p>\n\n\n\n

About The World Media Group<\/strong>
The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include BBC News, Business Insider, CNN International, The Economist, Forbes, Fortune, National Geographic, The New York Times Company, Politico Europe, Reuters, TIME, The Wall Street Journal, The Washington Post, associate member The Atlantic, and partners Brand Metrics and Dianomi. To find out more about the World Media Group, please visit www.world-media-group.com<\/a>. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

London \u2013 5th November, 2024 \u2013 The World Media Group today announced the winner of the 2024 World Media Award (WMA) for Content Leadership & Innovation. This honour is awarded to the individual recognised by peers for talent in creating exemplary international content-driven campaigns that demonstrate brand bravery, creativity and innovation. This year\u2019s award will […]<\/p>\n","protected":false},"author":13,"featured_media":25690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[355,11],"tags":[2330,2329,1446],"news-category":[1727,1734],"_links":{"self":[{"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/posts\/25692"}],"collection":[{"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/comments?post=25692"}],"version-history":[{"count":1,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/posts\/25692\/revisions"}],"predecessor-version":[{"id":25693,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/posts\/25692\/revisions\/25693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/media\/25690"}],"wp:attachment":[{"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/media?parent=25692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/categories?post=25692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/tags?post=25692"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/news-category?post=25692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}