{"id":25596,"date":"2024-09-25T18:29:54","date_gmt":"2024-09-25T17:29:54","guid":{"rendered":"https:\/\/world-media-group.com\/?p=25596"},"modified":"2024-09-26T12:21:11","modified_gmt":"2024-09-26T11:21:11","slug":"stagwell-expands-future-of-news-initiative-to-the-u-k","status":"publish","type":"post","link":"https:\/\/world-media-group.com\/stagwell-expands-future-of-news-initiative-to-the-u-k\/","title":{"rendered":"Stagwell Expands ‘Future of News’ Initiative to the U.K."},"content":{"rendered":"
\n\t
\n\t\t
\n\t\t\t

Stagwell to Unveil a New U.K. Version of the News Advertising Study, Highlight the Power of the News Audience and Debunk Common Brand Safety Misconceptions<\/em><\/p>\n

Stagwell<\/a><\/strong>\u00a0has announced the speakers for its London Future of News summit coming up on\u00a0September 26, 2024, at Stagwell’s EMEA headquarters in\u00a0London’s\u00a0Blue Fin Building.<\/p>\n

During the event, Stagwell will debut groundbreaking research conducted by HarrisX fielded among 25,000 U.K. respondents. Tailored specifically to the U.K. consumer marketplace, this study builds upon Stagwell’s News Advertising Study\u00a0released in May<\/a>, which proved it is safe for brands to advertise adjacent to quality news content agnostic of the topic.<\/p>\n

Stagwell is proud to introduce new partners across publishing and the industry to our Future of News initiative. These partners include The Associated Press, Conscious Advertising Network, Gannett, The Guardian US, The Hill, The Independent, NewsNation, Newsweek, Nexstar, New York Post, Ozone, The Rebooting, Reuters,\u00a0USA\u00a0Today and World Media Group. These publishers and industry leaders will join Stagwell’s existing cohort including Ad Fontes Media,\u00a0Axel Springer, Axios, Business Insider, POLITICO, The\u00a0New York Times, The Trade Desk, The Wall Street Journal and The Washington Post.<\/p>\n

“Our May study debunked myths around brand safety in news and identified a significant, under-tapped audience of news consumers,” said Founder and CEO of HarrisX Dritan Nesho. “Time and again we’re seeing that ads appearing next to so-called ‘not brand safe’ news content perform just as well as ads next to ‘brand safe’ content. The findings of our U.K. study are decisive.”<\/p>\n

The summit will commence with Penn unveiling the research results, followed by two panel discussions:<\/p>\n

Panel I: Being A Journalist Today \u2013 Stories from the Field:<\/strong>\u00a0A moderated conversation about the journalists today who are breaking down barriers, holding truth to power, and shining a light on the issues that matter most- despite the most difficult and dangerous of circumstances, featuring:<\/p>\n

 <\/p>\n