Cymru Wales: \u2018Wales To The World\u2019 Takes Home the Coveted Grand Prix<\/p>\n
\u00a0<\/strong>London, Friday 8th September 2023 \u2013 <\/strong>The World Media Group, an alliance of leading global media organisations united in championing trusted journalism, is delighted to announce Cymru Wales (the Welsh Government) as the Grand Prix winner of the 2023 World Media Awards.<\/p>\n The awards, presented by the World Media Group, are the only global awards to recognise brands, agencies and media partners who, together, create the most effective cross platform, cross border, content-driven advertising campaigns.<\/p>\n Brands including Adidas, Birkenstock, Bumble, Deutsche Telecom AG, DP World, Maersk, PGIM, Visa and Volkswagen were amongst those receiving accolades for their impressive category entries this year during the awards celebration at the Ham Yard Hotel in London.<\/p>\n Cymru Wales\u2019 Grand Prix-winning campaign, \u2018Wales To The World\u2019, which also won the Travel & Tourism category, capitalised on the opportunity to showcase their nation to an international audience when Wales qualified for the FIFA World Cup finals for the first time in 64 years.<\/p>\n \u2018This is Wales, C\u2019mon in\u2019 invited the world to get to know more about Wales in an authentic, people-led campaign that communicated Wales\u2019s brand proposition and embodied the nation\u2019s values. The people of Wales became messengers \u2014 telling their nation\u2019s stories, and championing its values, culture and traditions in an engaging, unscripted and authentically Welsh way.<\/p>\n \u201cWhile the standard of all our finalists was impressive, the jury agreed that \u2018Wales To The World\u2019 sums up what is at the core of the World Media Awards\u2019 ethos. It truly demonstrates how a powerful content-driven campaign in the right media environment can bring a story to life without compromising on authenticity,\u201d said Belinda Barker, Chief Executive of the World Media Group.<\/p>\n \u201cThe Welsh Government did an amazing job bringing together different cultures and values in an integrated campaign that showcases Wales as a progressive nation with so much to offer. We can\u2019t wait to come and visit!\u201d<\/p>\n \u201cThe World Media Awards showcases the best in international content-driven marketing so it\u2019s an honour to be listed amongst such a high calibre of finalists,\u201d said Heledd Owen, Director of Marketing, Cymru Wales. \u201cWe\u2019re delighted to be awarded this year\u2019s Grand Prix for \u2018Wales To The World\u2018. It means a lot to know that this campaign, which is just the beginning of our long-term strategy to raise the profile of Wales internationally, has been recognised by the industry. We look forward to sharing more stories from the heart of our nation in the next chapter.\u201d<\/p>\n \u00a0<\/em>A panel of 39 heavyweight jurors from leading international advertisers, agencies and publishers, co-chaired Jerry Daykin, Head of Global Media, Beam Suntory and Natasha Byrne, Managing Partner, UM, were tasked with selecting winners from the many global submissions. The full list of judges can be seen here<\/a>. The World Media Awards Ceremony was supported by Smartology<\/a>.<\/p>\n The full case studies for this year\u2019s winning entries, along with the winners of previous years, are available to read in the World Media Group’s Creative Vault here<\/a>.<\/p>\n The winners of the World Media Awards 2023 are as follow<\/strong>s:<\/strong><\/p>\n Buzz \u2013 Feeling The Force Of A Perfect Partnership Judges\u2019 Comments: <\/strong>Volkswagen chose a great brand ambassador in Ewan McGregor based on the insight that there was a strong link between their audience and the Star Wars audience, and the relaunch timing for both iconic brands. But more than that \u2013 the campaign had strong results, with a reach of over 5.7 billion and 20,000 preorders \u2013 a capacity order book.<\/p>\n Discover New Paths \u00a0<\/strong>Judges\u2019 Comments: <\/strong>This campaign used every touchpoint to create a truly global impact.\u00a0 The jury loved the involvement of the employees \u2013 creating internal ambassadors. Maersk tackled negativity about logistics head-on and succeeded in injecting emotion into B2B marketing. Plus, it achieved great results \u2013 two thirds of people who saw it went on to connect with Maersk.<\/p>\n Protecting Gamers Protects Visa<\/strong> Judges\u2019 Comments:\u00a0<\/strong>Visa had a clear objective to reach a Gen-Z audience, and the insightful analysis of Gen-Z audience behaviour in the gaming world meant a true value-led campaign could be created.<\/p>\n The judges also felt that Visa succeeded in brilliantly transforming the brand value of \u2018security\u2019 into a suit of armour for gaming avatars. And all of this executed in just eight weeks \u2013 very impressive!<\/p>\n OutFront<\/strong> \u00a0<\/strong>Judges\u2019 Comments:\u00a0<\/strong>In a sea of long format articles, blog posts and graphs that define this category, the judges highly appreciated the creative direction and craft of the creative execution of this strategy.<\/p>\n Ozworld<\/strong> \u00a0<\/strong>Judges\u2019 Comments:\u00a0<\/strong>The adidas team identified the ideal platform to connect with this unique audience, and came up with a strategy that reinforced the perceptions of the adidas brand as innovators.<\/p>\n This campaign turned a product range with historically declining sales into top-selling products -results which testify to the success of the campaign.<\/p>\n Brand Anthem<\/strong> \u00a0<\/strong>Judges\u2019 Comments:\u00a0<\/strong>This campaign is a great example of a well-executed, international marketing strategy that also requires localisation of messaging \u2013 the Bumble team showed that they could deliver on complex coordination and delivered impressive results.<\/p>\n \u00a0<\/strong>#WhatWeValue: Embracing Volunteerism With Gen Z<\/strong> \u00a0<\/strong>Judges\u2019 Comments:\u00a0<\/strong>A meaningful and purposeful campaign built on the strong insight that Gen-Z want to give back and do something for each other \u2013 and that they have a particular focus on the future of the planet. The campaign engaged with the audience across multiple Gen-Z focused platforms with excellent results and also made a real difference \u2013 supporting 108 projects to help to make the world a better place.<\/em><\/p>\n Wales To The World<\/strong> Judges\u2019 Comments:\u00a0<\/strong>The passion came through in this entry and the jury felt that the Welsh Government team did more than just make the most of this World Cup moment. They addressed the difficulties arising from a clash of values, they embedded local storytelling into different cultures, and the modular creative approach enabled many stories to be told on the creative journey. Plus, there was a sense that this was the beginning of a strategy for Wales \u2013 the start of things to come.<\/p>\n Birkenstock: Ugly for a Reason<\/strong> Judges\u2019 Comments: <\/strong>This was an example of two brands coming together to achieve a mammoth task, to explain why Birkenstocks are the way they are. Birkenstocks, yes, are ugly but for a really good reason! And the New York Times with their reach and journalistic integrity were the perfect partner to explain that. The judges also loved the extensions of activity into social and events that kept the conversation going and benefitted both brands.<\/p>\n Trade In Transition<\/strong> Judges\u2019 Comments: <\/strong>The judges were impressed by the cut through that this research-based campaign achieved \u2013 and the strength of the results was reinforced by the fact that it was quoted by global influencers such as Christine Lagarde.\u00a0<\/strong><\/p>\n Obinna Iwuji Judges\u2019 Comments:\u00a0<\/strong>Obinna demonstrated an authentic approach and attitude to his work (no marketing speak), as well as an enthusiasm for the industry, and a passion to go the distance. He\u2019s clearly excelling in his own right whilst also creating a legacy and carrying out amazing work outside of his day job.<\/p>\n Teodora Tepavicharova Judges\u2019 Comments:\u00a0<\/strong>Teddy impressed the judges by, even at this early stage in her career, giving on to the next generation through mentoring.<\/p>\n \u00a0<\/strong>#WhatWeValue: Embracing Volunteerism With GenZ<\/strong> Judges\u2019 Comments:\u00a0<\/strong>This was more than a marketing campaign \u2013 real actions came out of it.\u00a0 The brand demonstrated its support for young people\u2019s commitment to change and promoted volunteerism \u2013 even flipping an NFT into a tool for enablement.\u00a0 Deutsche Telekom knew their audience well and put money into the projects post-campaign<\/p>\n #ENDS#<\/strong><\/p>\n Media contact: About The World Media Group \u2013 <\/strong>Championing International Trusted Journalism<\/strong> Cymru Wales: \u2018Wales To The World\u2019 Takes Home the Coveted Grand Prix \u00a0London, Friday 8th September 2023 \u2013 The World Media Group, an alliance of leading global media organisations united in championing trusted journalism, is delighted to announce Cymru Wales (the Welsh Government) as the Grand Prix winner of the 2023 World Media Awards. The […]<\/p>\n","protected":false},"author":13,"featured_media":23125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[355,11],"tags":[2109,1620,1446],"news-category":[],"_links":{"self":[{"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/posts\/23150"}],"collection":[{"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/comments?post=23150"}],"version-history":[{"count":1,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/posts\/23150\/revisions"}],"predecessor-version":[{"id":23154,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/posts\/23150\/revisions\/23154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/media\/23125"}],"wp:attachment":[{"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/media?parent=23150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/categories?post=23150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/tags?post=23150"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/news-category?post=23150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}AUTOMOTIVE<\/strong><\/h4>\n
\n<\/strong>Brand:<\/strong> Volkswagen ID Buzz
\nEntered by:<\/strong> PHD and Scholz&Friends<\/p>\nCORPORATE INFLUENCER<\/strong><\/h4>\n
\n<\/strong>Brand:<\/strong> Maersk
\nEntered by:<\/strong> Havas Business
\nCredits: <\/strong>&Co, Copenhagen<\/p>\nFINANCIAL SERVICES<\/strong><\/h4>\n
\nBrand:<\/strong> Visa
\nEntered by:<\/strong> Starcom Worldwide
\nCredits:<\/strong> Roblox, Venatus Media<\/p>\nHighly Commended:<\/strong><\/h4>\n
\nBrand:<\/strong> PGIM
\nEntered by:<\/strong> Reuters
\nCredits:<\/strong> Ptarmigan Media<\/p>\nLUXURY & LIFESTYLE<\/strong><\/h4>\n
\nBrand:<\/strong> adidas
\nEntered by:<\/strong> EssenceMediacom
\nCredits<\/strong>: Jam 3<\/p>\nMEDIA & ENTERTAINMENT<\/strong><\/h4>\n
\nBrand:<\/strong> Bumble
\nEntered by:<\/strong> Havas Media Group London<\/p>\nTECHNOLOGY & TELECOMS<\/strong><\/h4>\n
\nBrand:<\/strong> Deutsche Telekom AG
\nEntered by:<\/strong> Mindshare GmbH
\nCredits:<\/strong> emetriq GmbH, Publicis Sapient, Saatchi & Saatchi London, Proud Robinson & Partners<\/p>\nTRAVEL & TOURISM & GRAND PRIX WINNER<\/strong><\/h4>\n
\nBrand:<\/strong> Cymru Wales (Welsh Government)
\nEntered by:<\/strong> Orchard Media and Events
\nCredits:<\/strong> iCrossing UK<\/p>\nSpecialist Categories:<\/strong><\/h4>\n
BRAND & MEDIA OWNER CATEGORY<\/strong><\/h4>\n
\nBrand:<\/strong> Birkenstock
\nEntered by:<\/strong> The New York Times Advertising<\/p>\nHighly Commended:<\/strong><\/h4>\n
\nBrand:<\/strong> DP World
\nEntered by:<\/strong> Economist Impact<\/p>\nRISING STAR <\/strong><\/h4>\n
\n<\/strong>Wavemaker<\/p>\nHighly Commended:\u00a0<\/strong><\/h4>\n
\n<\/strong>Cond\u00e9 Nast<\/p>\nSOCIAL GOOD<\/strong><\/h4>\n
\nBrand:<\/strong> Deutsche Telekom AG
\nEntered by:<\/strong> Mindshare GmbH
\nCredits:<\/strong> emetriq GmbH, Publicis Sapient, Saatchi & Saatchi London, Proud Robinson & Partners<\/p>\n
\n<\/strong>Charlotte Panther T: 07834 431206 or E:<\/strong> Charlotte@world-media-group.com<\/strong><\/p>\n
\nThe World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC News, The Economist, Forbes, Fortune, Insider, National Geographic, Politico Europe, Reuters, The New York Times Company, The Smithsonian, TIME, The Wall Street Journal and The Washington Post, and partners Brand Metrics, Dianomi and Smartology. To find out more about the World Media Group, please visit\u00a0www.world-media-group.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"