{"id":22780,"date":"2023-06-27T14:28:36","date_gmt":"2023-06-27T13:28:36","guid":{"rendered":"https:\/\/world-media-group.com\/?p=22780"},"modified":"2023-06-27T14:31:39","modified_gmt":"2023-06-27T13:31:39","slug":"world-media-awards-2023-shortlist-announced","status":"publish","type":"post","link":"https:\/\/world-media-group.com\/world-media-awards-2023-shortlist-announced\/","title":{"rendered":"World Media Awards 2023 Shortlist Announced"},"content":{"rendered":"\r\n

Strong Increase Across Corporate Influencer, Financial Services and Rising Star Categories<\/em><\/p>\r\n\r\n\r\n\r\n

London, Tuesday 27th<\/sup> June: <\/strong>The World Media Group<\/a> has announced the shortlist for the 2023 World Media Awards<\/a> (WMAs), which showcase the best in international content-driven, cross-border advertising. The awards drove strong international interest across APAC, EMEA and the Americas attracting entries from Belgium, Canada, Chile, France, Germany, Ireland, Singapore, Turkey, UK and the USA, UAE to highlight a few.<\/p>\r\n\r\n\r\n\r\n

This year, entries increased by 100% in the Corporate Influencer category and 63% in the Financial Services category compared to last year. Entries for the Rising Star category \u2013 introduced last year to recognise talented individuals who are making a significant impact to the creativity and effectiveness of content-led advertising strategies early on in their careers \u2013 have more than doubled.<\/p>\r\n\r\n\r\n\r\n

The shortlist, which includes a wide variety of renowned brands, was decided by an international team of 39 heavyweight jurors from leading advertisers, agencies and publishers. The jury\u2019s make up reflects the vital importance of collaboration between all three parties when creating effective content-driven marketing campaigns. This year\u2019s Co-chairs are Jerry Daykin, Head of Global Media, Beam Suntory and Natasha Byrne, Managing Partner, UM. You can see the full list of judges here<\/a>.<\/p>\r\n\r\n\r\n\r\n

\u201cI was delighted to see so many high-quality entries which were\u00a0insight-led and data-driven\u00a0across all categories, but it was particularly interesting to see such an increase in strong campaigns from the Financial Services sector, perhaps a reflection of the need for financial institutions to set themselves apart from the competition in the current economic climate,\u201d said Natasha Byrne, Managing Partner, UM.<\/p>\r\n\r\n\r\n\r\n

\u201cThe number of strong candidates competing for this year\u2019s Rising Star award blew me away,\u201d said Jerry Daykin, Head of Global Media, Beam Suntory. \u201cShortlisting this impressive list of entries was tough, but it gives me confidence that brands are in safe hands for years to come. This next generation of savvy marketers are already showing such innovation with their contributions to international, content-led, advertising, it\u2019s truly inspiring.\u201d<\/p>\r\n\r\n\r\n\r\n

World Media Awards Event: <\/strong>The final category winners will be announced during an exclusive live ceremony at the Ham Yard Hotel in London on Thursday 7th<\/sup> September 2023 The winner of this year\u2019s prestigious Grand Prix Award will also be announced on the night, joining brands such as Johnnie Walker, London & Partners, Malaria No More, Shell, Sonos and Tata Motors, who have taken home the prize in previous years.<\/p>\r\n\r\n\r\n\r\n

Winners\u2019 Perks: <\/strong>The Awards are unique in that all winners not only walk away with a trophy and kudos on the night, but will also see their work celebrated in an exclusive worldwide advertising campaign valued at \u20ac750k+ which will run across the World Media Group\u2019s leading international media brands comprising The Atlantic, BBC News, Insider, The Economist, Forbes, Fortune, National Geographic, Reuters, Politico Europe, The New York Times, The Smithsonian, TIME, The Wall Street Journal and The Washington Post.<\/p>\r\n\r\n\r\n\r\n

The 2023 shortlist is as follows:
<\/u><\/strong><\/p>\r\n\r\n\r\n\r\n

Automotive
<\/u><\/strong><\/h4>\r\n\r\n\r\n\r\n
\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
Brand \/ Campaign<\/strong><\/td>\r\nEntered by<\/strong><\/td>\r\n<\/tr>\r\n
Audi \u2013 Audi Future | 4ward | Sustainability<\/td>\r\nTIME<\/td>\r\n<\/tr>\r\n
Volkswagen \u2013 <\/strong>The Force Is Strong, United!<\/td>\r\nPHD Germany<\/td>\r\n<\/tr>\r\n
Volkswagen Group \u2013 MMP: Multi Brand Activation<\/td>\r\nOmnicom Group<\/td>\r\n<\/tr>\r\n
Volkswagen ID. Buzz \u2013 Feeling The Force Of A Perfect Partnership<\/td>\r\nPHD and Scholz&Friends<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n

Corporate Influencer<\/u><\/strong><\/h4>\r\n\r\n\r\n\r\n
\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
Brand \/ Campaign<\/strong><\/td>\r\nEntered by<\/strong><\/td>\r\n<\/tr>\r\n
Brand Scotland \u2013 Scotland: More Than You Thought<\/td>\r\nBBC StoryWorks<\/td>\r\n<\/tr>\r\n
Haleon\u2013 The Health Inclusivity Index<\/td>\r\nEconomist Impact<\/td>\r\n<\/tr>\r\n
Iberdrola \u2013 The Power Playbook: How Leaders Use Renewables<\/td>\r\nThe Trust at The Wall Street Journal | Barron’s Group<\/td>\r\n<\/tr>\r\n
Iberdrola \u2013 Building A Green Energy Major<\/td>\r\nHeadland Consultancy<\/td>\r\n<\/tr>\r\n
Maersk \u2013Discover New Paths<\/td>\r\nHavas Business<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n

Financial Services<\/u><\/strong><\/h4>\r\n\r\n\r\n\r\n
\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
Brand \/ Campaign<\/strong><\/td>\r\nEntered by<\/strong><\/td>\r\n<\/tr>\r\n
Invest Europe\u2013 A Different Angle: Funding people, With Purpose<\/td>\r\nInvest Europe<\/td>\r\n<\/tr>\r\n
iShares by BlackRock\u2013 Index More<\/td>\r\nMindshare<\/td>\r\n<\/tr>\r\n
PGIM \u2013 OutFront<\/td>\r\nReuters<\/td>\r\n<\/tr>\r\n
Visa \u2013 Protecting Gamers Protects Visa<\/a><\/td>\r\nStarcom Worldwide<\/td>\r\n<\/tr>\r\n
Visa \u2013 Visa: The Right Way To Right Attention<\/td>\r\nStarcom Worldwide<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n

Luxury & Lifestyle<\/u><\/strong><\/h4>\r\n\r\n\r\n\r\n
\r\n\r\n\r\n\r\n\r\n\r\n\r\n
Brand \/ Campaign<\/strong><\/td>\r\nEntered by<\/strong><\/td>\r\n<\/tr>\r\n
adidas\u2013 Ozworld<\/td>\r\nEssenceMediacom<\/td>\r\n<\/tr>\r\n
Birkenstock \u2013 Birkenstock & The New York Times Advertising “Ugly for a Reason”<\/td>\r\nThe New York Times Advertising<\/td>\r\n<\/tr>\r\n
Boucheron\u2013 Media Beyond Gender<\/td>\r\niProspect Global<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n

Media & Entertainment<\/u><\/strong><\/h4>\r\n\r\n\r\n\r\n
\r\n\r\n\r\n\r\n\r\n\r\n\r\n
Brand \/ Campaign<\/strong><\/td>\r\nEntered by<\/strong><\/td>\r\n<\/tr>\r\n
Bumble \u2013 Brand Anthem<\/td>\r\nHavas Media Group London<\/td>\r\n<\/tr>\r\n
PlayStation\u2013 # GameTok<\/td>\r\nEssenceMediacom<\/td>\r\n<\/tr>\r\n
Reuters \u2013 Reuters NEXT<\/td>\r\nThomson Reuters<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n

Technology & Telecoms<\/u><\/strong><\/h4>\r\n\r\n\r\n\r\n
\r\n\r\n\r\n\r\n\r\n\r\n\r\n
Brand \/ Campaign<\/strong><\/td>\r\nEntered by<\/strong><\/td>\r\n<\/tr>\r\n
Dell \u2013 Dell x VMware x CIO: Be Ready For The Future<\/td>\r\nFoundry, an IDG, Inc. company<\/td>\r\n<\/tr>\r\n
Deutsche Telekom AG \u2013 #WhatWeValue: Embracing Volunteerism With Gen Z<\/td>\r\nMindshare GmbH<\/td>\r\n<\/tr>\r\n
Samsung Galaxy Z Flip 4 \u2013 Samsung Galaxy: Flipping Perceptions With StemDrop<\/td>\r\nStarcom Worldwide<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n

Travel & Tourism<\/u><\/strong><\/h4>\r\n\r\n\r\n\r\n
\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
Brand\u00a0 \/ Campaign<\/strong><\/td>\r\nEntered by<\/strong><\/td>\r\n<\/tr>\r\n
Abu Dhabi Tourism \u2013 <\/strong>Abu Dhabi Unwrapped: A Sonic Travel Guide<\/td>\r\nBBC StoryWorks<\/td>\r\n<\/tr>\r\n
Cymru Wales (Welsh Government) \u2013 Wales To The World<\/td>\r\nOrchard Media and Events<\/td>\r\n<\/tr>\r\n
Let\u2019s Do London 2022 \u2013 Let\u2019s Do London<\/td>\r\nWavemaker Global<\/td>\r\n<\/tr>\r\n
Travel Manitoba\u2013 Canada\u2019s Heart Is Calling<\/td>\r\nTravel Manitoba<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n

Specialist Categories:<\/strong><\/h4>\r\n\r\n\r\n\r\n

Brand & Media Owner Partnership
<\/u><\/strong><\/h4>\r\n\r\n\r\n\r\n
\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
Brand \/ Campaign<\/strong><\/td>\r\nEntered by<\/strong><\/td>\r\n<\/tr>\r\n
Birkenstock \u2013 Birkenstock & The New York Times Advertising “Ugly for a Reason”<\/td>\r\nThe New York Times Advertising<\/td>\r\n<\/tr>\r\n
DP World \u2013 Trade In Transition<\/td>\r\nEconomist Impact<\/td>\r\n<\/tr>\r\n
Kyndryl \u2013 Profiles Of Progress<\/td>\r\nEconomist Impact<\/td>\r\n<\/tr>\r\n
Target \u2013 Remezcla + Target<\/td>\r\nRemezcla<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n

Rising Star<\/u><\/strong><\/h4>\r\n\r\n\r\n\r\n
\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
Name<\/strong><\/td>\r\nCompany<\/strong><\/td>\r\n<\/tr>\r\n
Tilman Henschke\u00a0\u00a0<\/td>\r\nCrossmedia<\/td>\r\n<\/tr>\r\n
Teodora Tepavicharova<\/td>\r\nCond\u00e9 Nast<\/td>\r\n<\/tr>\r\n
Sakshi Bhambhani<\/td>\r\nOMD EMEA<\/td>\r\n<\/tr>\r\n
Rosie Duckworth<\/td>\r\nUM<\/td>\r\n<\/tr>\r\n
Obinna Iwuji<\/td>\r\nWavemaker<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n

Social Good<\/u><\/strong><\/h4>\r\n\r\n\r\n\r\n
\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
Brand \/ Campaign<\/strong><\/td>\r\nEntered by<\/strong><\/td>\r\n<\/tr>\r\n
Deutsche Telekom AG \u2013 #WhatWeValue: Embracing Volunteerism With GenZ<\/td>\r\nMindshare GmbH<\/td>\r\n<\/tr>\r\n
Haleon\u2013 The Health Inclusivity Index<\/a><\/td>\r\nEconomist Impact<\/td>\r\n<\/tr>\r\n
Leaps by Bayer\u2013Crossing The Line<\/td>\r\nBBC StoryWorks<\/td>\r\n<\/tr>\r\n
Samsung \u2013 Putting Samsung Live Recommerce At The Heart Of World Environment Day<\/td>\r\nStarcom Worldwide<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n

For full details of shortlisted entries go to\u00a0https:\/\/world-media-group.com\/awards\/2023-shortlist\/<\/a><\/p>\r\n\r\n\r\n\r\n

#ENDS#.<\/strong><\/p>\r\n\r\n\r\n\r\n

Media contact:<\/strong><\/p>\r\n\r\n\r\n\r\n

Charlotte Panther T: 07834 431206 or E:<\/strong> Charlotte@world-media-group.com<\/strong><\/p>\r\n\r\n\r\n\r\n

About The World Media Group<\/strong><\/h4>\r\n

The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC News, The Economist, Forbes, Fortune, Insider, National Geographic, Politico Europe, Reuters, The New York Times Company, The Smithsonian, TIME, The Wall Street Journal and The Washington Post, and partners Brand Metrics, Dianomi and Smartology. To find out more about the World Media Group, please visit\u00a0<\/em>www.world-media-group.com<\/em><\/a>.<\/em><\/p>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"

Strong Increase Across Corporate Influencer, Financial Services and Rising Star Categories London, Tuesday 27th June: The World Media Group has announced the shortlist for the 2023 World Media Awards (WMAs), which showcase the best in international content-driven, cross-border advertising. The awards drove strong international interest across APAC, EMEA and the Americas attracting entries from Belgium, […]<\/p>\n","protected":false},"author":13,"featured_media":22251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[355,11],"tags":[1484,1486,2156,341,397,2155],"news-category":[1727,1734],"_links":{"self":[{"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/posts\/22780"}],"collection":[{"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/comments?post=22780"}],"version-history":[{"count":2,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/posts\/22780\/revisions"}],"predecessor-version":[{"id":22782,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/posts\/22780\/revisions\/22782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/media\/22251"}],"wp:attachment":[{"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/media?parent=22780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/categories?post=22780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/tags?post=22780"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/news-category?post=22780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}