{"id":21747,"date":"2022-10-11T07:57:38","date_gmt":"2022-10-11T08:57:38","guid":{"rendered":"https:\/\/world-media-group.com\/?p=21747"},"modified":"2023-09-06T16:46:36","modified_gmt":"2023-09-06T15:46:36","slug":"60-seconds-with-world-media-group-president-damian-douglas","status":"publish","type":"post","link":"https:\/\/world-media-group.com\/60-seconds-with-world-media-group-president-damian-douglas\/","title":{"rendered":"60 seconds with World Media Group President, Damian Douglas"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_video_widget wpb_content_element vc_clearfix   vc_video-aspect-ratio-&#8221;43&#8243; vc_video-el-width-100 vc_video-align-left\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"wpb_video_wrapper\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><strong>60 seconds with World Media Group President, Damian Douglas\u00a0<\/strong><\/h2>\n<h5><strong>What have been your priorities during\u00a0your\u00a0term as president\u00a0of the World Media\u00a0Group?<\/strong><\/h5>\n<p>Over the last 12 months my role has been to support the World Media Group\u2019s strategy to dial back into the power of our journalism. This is the unique aspect that brings the\u00a0World Media Brands together, and the world has never needed journalism that our brands stand for like it does today.<\/p>\n<h5><strong>What trends are you currently seeing?\u00a0<\/strong><\/h5>\n<p>We&#8217;re all trending towards content. Our brands are content-rich from an editorial perspective. The brands we work with from a commercial perspective equally have a very unique point of view on the world today, and how the world is evolving. Brands are dialling back into their purpose and trying to understand how their purpose marries with societal good as we look towards driving a more progressive future for everybody. I think that&#8217;s been one of the unique aspects over the last 12 to 18 months.<\/p>\n<h5><strong>How can brands, agencies and\u00a0publishers work together to achieve the best results?\u00a0<\/strong><\/h5>\n<p>It&#8217;s essential to be aligned on what the objective is. Brands, as well as publishers, are content-rich, but understanding that differentiated position and a unique perspective on their own purpose and their own value, then understanding what the positive outcomes look like by communicating that, is crucially important.\u00a0 Greater communication between all three is needed: understanding what success looks like, and then understanding where you take it next. Because this isn&#8217;t a three month or six month conversation. Brands are going to play a big significant part in how we evolve as societies, how our economies evolve, and they play a significant part in solving many of the challenges we face.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<h2><strong>60 seconds with World Media Group President, Damian Douglas\u00a0<\/strong><\/h2>\n<h5><strong>What have been your priorities during\u00a0your\u00a0term as president\u00a0of the World Media\u00a0Group?<\/strong><\/h5>\n<p>Over the last 12 months my role has been to support the World Media Group\u2019s strategy to dial back into the power of our journalism. This is the unique aspect that brings the\u00a0World Media Brands together, and the world has never needed journalism that our brands stand for like it does today.<\/p>\n<h5><strong>What trends are you currently seeing?\u00a0<\/strong><\/h5>\n<p>We&#8217;re all trending towards content. Our brands are content-rich from an editorial perspective. The brands we work with from\u2026<\/p>\n","protected":false},"author":9,"featured_media":17972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1731,11],"tags":[2091,1460,2092,1594,1622,1914,2090],"news-category":[1730],"_links":{"self":[{"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/posts\/21747"}],"collection":[{"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/comments?post=21747"}],"version-history":[{"count":2,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/posts\/21747\/revisions"}],"predecessor-version":[{"id":23069,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/posts\/21747\/revisions\/23069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/media\/17972"}],"wp:attachment":[{"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/media?parent=21747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/categories?post=21747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/tags?post=21747"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/news-category?post=21747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}