{"id":21461,"date":"2022-09-09T08:50:09","date_gmt":"2022-09-09T07:50:09","guid":{"rendered":"https:\/\/world-media-group.com\/?p=21461"},"modified":"2023-04-24T14:28:31","modified_gmt":"2023-04-24T13:28:31","slug":"johnnie-walker-strides-past-the-competition-at-the-2022-world-media-awards","status":"publish","type":"post","link":"https:\/\/world-media-group.com\/johnnie-walker-strides-past-the-competition-at-the-2022-world-media-awards\/","title":{"rendered":"Johnnie Walker strides past the competition at the 2022 World Media Awards"},"content":{"rendered":"
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\u2018The Ones Who… Keep Walking\u2019 campaign wins this year\u2019s Grand Prix<\/h4>\n

The 2022 World Media Awards Ceremony last night was shadowed by the sad news of the death of Her Majesty The Queen. WMG President Damian Douglas began the event by offering condolences on behalf of the World Media Group and invited the audience to take part in a minute’s silence to reflect on the news.<\/p>\n

Despite the difficult circumstances, we felt it was important to celebrate the amazing work of all our finalists, and we are pleased to announce Johnnie Walker as the Grand Prix winner of the 2022 World Media Awards.<\/p>\n

The awards, supported by Smartology<\/a> this year, are the only global awards to recognise brands, agencies and media partners who, together, create the most effective cross platform, cross border, content-driven advertising campaigns.<\/p>\n

Brands including Accenture, Citi, De Beers, Forbes, Hyundai, Lombard Odier, M\u00e6rsk, Reuters, Samsung \/ Samsung Galaxy, Sony Pictures Entertainment, Visit Sweden and Volkswagen were amongst those receiving accolades for their impressive category entries this year during the awards celebration at the Ham Yard Hotel in London.<\/p>\n

The Grand Prix-winning campaign from Johnnie Walker, which also won the Luxury & Lifestyle category, was built around a feature documentary directed by Amarachi Nwosu, which sets out to explore what the spirit of Keep Walking means for creative and change makers in Africa. The film features more than 20 defiantly optimistic voices from the artists, designers and musicians shaping the cultural scene in Africa today. It delivers an insight into how fresh creative energy, sheer determination, and a pioneering spirit is bringing authentic African expression to the world.<\/p>\n

\u201cDespite a raft of strong contenders, the judges were unanimous when it came to voting for the Grand Prix. This disruptive campaign demonstrates the power of storytelling through content-driven advertising in the right media environment,\u201d said Belinda Barker, Chief Executive of the World Media Group. \u00a0\u201cIt uses storytelling to reimagine how we see Africa and the creative renaissance taking place there, highlighting those who embody the spirit of Keep Walking by igniting collective progress across Africa.\u201d<\/p>\n

A panel of 37 senior jurors from leading international advertisers, agencies and publishers co-chaired by Hamish Goulding, Head of Global Brand Strategy for HSBC and Ritu Lakhanpal, Managing Partner, IPG MEDIA BRAND, were tasked with selecting winners from the many global submissions. The full list of judges can be seen here<\/a>.<\/p>\n

The full case studies for this year\u2019s winning entries, along with the winners of previous years, are available to read in the World Media Group’s Creative Vault here.<\/a><\/p>\n

The winners of the World Media Awards 2022 are as follow<\/strong>s:<\/strong><\/p>\n

\u00a0<\/p>\n

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AUTOMOTIVE \u00a0<\/strong><\/p>\n

Winner \u2013 The New Polo Challenger Series: Conquering New Stadiums<\/strong>
Brand:<\/strong> Volkswagen
Entered by:<\/strong> PHD Germany
Credits:<\/strong> Twitch, DDB\/Voltage<\/p>\n

Judges\u2019 comments:<\/strong> The campaign addresses the issue of ad-blocking by its target market by going to where the younger audience is concentrated; the product is at the heart of the campaign.<\/p>\n

CORPORATE INFLUENCER<\/strong><\/p>\n

Winner \u2013 The Upside Of Integrated Logistics<\/strong>
Brand:<\/strong> A.P. Moller \u2013 M\u00e6rsk,
Entered by:<\/strong> Havas Business
Credits:<\/strong> Creative Agency: &Co.<\/p>\n

Judges\u2019 comments:<\/strong> A creative use of media, beautifully integrated with an elegant internal and external application. The campaign demonstrates humour in a potentially dry category and achieves excellent results.<\/p>\n

FINANCIAL SERVICES<\/strong><\/p>\n

Winner \u2013 Revealing The Unexpected Value Of Nature
Brand:<\/strong> Lombard Odier Group
Entered by:<\/strong> Banque Lombard Odier & Cie SA
Credits:<\/strong> VMLY&R, Wavemaker, RS Solutions<\/p>\n

Judges\u2019 comments:<\/strong> A nice concept brought to life making the financial services category beautiful and interesting. The campaign stands out in the sea of the sameness; the choice of media highlighted the campaign and delivered results.<\/p>\n

Highly Commended \u2013 Treasury & Turbulence – Sanctions: The Makers & The Breakers<\/strong>
Brand:<\/strong> Citi
Entered by:<\/strong> Euromoney Institutional Investor \u00a0<\/strong><\/p>\n

Judges\u2019 comments:<\/strong> This campaign creates emerging content for a niche audience but transferable to others and leveraged audio as distribution strategy. \u00a0<\/strong><\/p>\n

LUXURY & LIFESTYLE<\/strong> \u00a0<\/strong><\/p>\n

Winner \u2013 The Ones Who… Keep Walking<\/strong>
Brand:<\/strong> Johnnie Walker
Entered by:<\/strong> OMG Africa<\/p>\n

Judges\u2019 comments:<\/strong> A meaningful and disruptive campaign; a smart way to navigate regularity challenges and a strong brand alignment.<\/p>\n

MEDIA & ENTERTAINMENT<\/strong> \u00a0 Winner \u2013 The Source<\/strong>
Brand:<\/strong> Reuters
Entered by:<\/strong> Reuters
Credits:<\/strong> VMLY&R<\/p>\n

Judges\u2019 comments: <\/strong>A highly competitive strategy. A strong sense of authenticity, a smart media mix based on strategy, using simple visuals, propelling the brand into the future.<\/p>\n

Highly Commended \u2013 Spider-Man Swings To Global Success<\/a><\/strong>
Brand:<\/strong> Sony Pictures Entertainment
Entered by:<\/strong> OMD EMEA \u00a0 Judges\u2019 comments:<\/strong> A strong targeted strategy with a clear impressive result of being the most viewed trailer.<\/p>\n

TECHNOLOGY & TELECOMS<\/strong><\/p>\n

Winner \u2013 The Phone Of The Year Captures The Man Of The Year<\/strong>
Brand:<\/strong> Samsung Galaxy S21 Ultra
Entered by:<\/strong> Starcom Worldwide
Credits:<\/strong> Conde Nast, Edelman<\/p>\n

Judges\u2019 comments:<\/strong> Smart integration of premium editorial and premium commercial strategy; strong distribution across all platforms.<\/p>\n

Highly Commended \u2013 Creating Sustainably<\/strong>
Brand:<\/strong> Samsung
Entered by:<\/strong> T Brand, the content studio of New York Times Advertising<\/p>\n

Judges\u2019 comments: <\/strong>They found a unique angle to launch the campaign. A robust audience strategy as the backbone of the campaign and smart use of targeting.<\/p>\n

TRAVEL & TOURISM<\/strong><\/p>\n

Winner \u2013 Discover The Originals<\/strong>
Brand:<\/strong> Visit Sweden
Entered by:<\/strong> Mindshare
Credits:<\/strong> Forsman & Bodenfors, Hill+Knowlton, B-Reel Films, Ljudbyr\u00e5n<\/p>\n

Judges\u2019 comments:<\/strong> A clever device that made people engage, comment and amplify the campaign, and possibly add Sweden to the bucket list! A real crowd pleaser and perfectly on brand.<\/p>\n

GRAND PRIX<\/strong><\/p>\n

Winner \u2013 The Ones Who… Keep Walking<\/strong> Brand:<\/strong> Johnnie Walker
Entered by:<\/strong> OMG Africa<\/p>\n

SPECIAL CATEGORIES:<\/strong><\/p>\n

BRAND & MEDIA OWNER PARTNERSHIP<\/strong> \u00a0<\/strong><\/p>\n

Winner \u2013 Okavango Eternal<\/strong>
Brand:<\/strong> De Beers Group
Entered by:<\/strong> National Geographic Judges\u2019 comments: Brave and innovative way to talk about addressing brand perception head on, potentially a controversial issue. Highlights a new topic and is educational. Played to strong sustainability. \u00a0<\/strong><\/p>\n

Highly Commended \u2013 Accenture Exchange Series And Partner Content<\/strong>
Brand:<\/strong> Accenture
Entered by:<\/strong> Financial Times
Credits:<\/strong> UM<\/p>\n

Judges\u2019 comments<\/strong>: A thoughtful insight-led, multiplatform strategy with longevity. \u00a0<\/em><\/p>\n

SOCIAL GOOD<\/strong><\/p>\n

Winner \u2013 Journey To Ithaca<\/strong>
Brand:<\/strong> Hyundai
Entered by:<\/strong> BBC Studios (BBC StoryWorks)
Credits:<\/strong> Havas Media Germany, Innocean Worldwide<\/p>\n

Judges\u2019 comments:<\/strong> A well-considered, well-executed campaign that generated a genuine positive and demonstratable impact for Hyundai and Ithaca. The project paves the standard for sustainable short-form content production at the BBC.<\/p>\n

Highly Commended \u2013 State Of Black Entrepreneurship<\/a><\/strong>
Brand:<\/strong> For(bes) the Culture
Entered by:<\/strong> Forbes<\/p>\n

Judges\u2019 comments:<\/strong> The project is highly commended for its ambition to rewrite history through the use of media today and going forwards. \u00a0<\/em><\/p>\n

RISING STAR<\/strong><\/p>\n

Winner \u2013 Ella Solomon<\/strong>
Wavemaker<\/p>\n

Judges\u2019 comments:<\/strong> Ella really impressed us with her entrepreneurial and sustainable efforts. She behaves as a leader in her agency and community. As such, we are keen to see where this takes her and expect Ella to help our industry progress on her net zero agenda. \u00a0<\/strong><\/p>\n

Highly Commended \u2013 <\/strong> \u00a0<\/strong><\/p>\n

Aimee Carpenter<\/strong>
Carat UK<\/p>\n

Cristina Correa<\/strong> POLITICO Europe<\/p>\n

Georgina Marshall<\/strong>
BBC Studios (BBC Global News Advertising Sales)<\/p>\n

Judges\u2019 comments:<\/strong> All highly competent and an asset to their organisations. We fully expect to hear more about all over the next few years. \u00a0<\/em><\/p>\n

CONTENT LEADERSHIP & INNOVATION<\/strong> \u00a0<\/em><\/p>\n

This award is for the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation.<\/p>\n

Winner \u2013 <\/strong>Khaled AlShehhi,\u00a0Executive Director of Marketing and Communication for the UAE Government Media Office<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

#ENDS#<\/strong><\/p>\n

About The World Media Group \u2013 Championing International Trusted Journalism<\/strong><\/p>\n

The World Media Group is an alliance of leading global media organisations united in providing trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media, The Economist, Forbes, Fortune, Insider, National Geographic, Politico Europe, Reuters, The New York Times Company, The Smithsonian, TIME, The Wall Street Journal and The Washington Post, and associate member Euromoney, and partners Permutive and Smartology. To find out more about the World Media Group, please visit www.world-media-group.com<\/a>.<\/p>\n

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