{"id":20602,"date":"2022-03-25T12:48:58","date_gmt":"2022-03-25T13:48:58","guid":{"rendered":"https:\/\/world-media-group.com\/?page_id=20602"},"modified":"2025-01-13T10:14:08","modified_gmt":"2025-01-13T10:14:08","slug":"about","status":"publish","type":"page","link":"https:\/\/world-media-group.com\/about\/","title":{"rendered":"About"},"content":{"rendered":"

”CHAMPIONING<\/h2>\n\t
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The World Media Group is an alliance of leading, global media organisations united in providing trusted journalism to the world\u2019s most influential audiences. Our renowned publishers, broadcasters and international news bureaux help people to make sense of the world in real-time, when it matters most.<\/span><\/p>\n

Our goal is to promote and support the high-quality journalism that our members are known for, and the commercial partners who help make it possible. Our three key pillars are:<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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”THE<\/h2>\n\t
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We promote the very best in trusted international journalism to the advertising and marketing community. Our thought leadership and events programme brings together the top editorial talent from around the world with advertisers, agencies and brand leaders to discuss the issues of the moment. Demonstrating the expertise of WMG brands to advertisers and agencies brings the value of high-quality journalism to life like nothing else. We also support our charity partner, Reporters Without Borders, and the critical work they do in maintaining press freedom across the globe.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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”CREATIVITY<\/h2>\n\t
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High-quality editorial often relies on advertising support, while effective advertising relies on high-quality content. In a world of abundant Ai-generated content, stories told with deep subject expertise and audience insights are becoming increasingly important. We promote the creativity and innovation of our members\u2019 Content Studios, where editorial expertise, audience insight and high production values come together to bring brand stories to life. Our annual flagship event, the World Media Awards, celebrates the very best in international content-led advertising from across the industry. The WMG Creative Vault showcases best-in-class case studies of commercial content partnerships from a variety of sectors.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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”TRANSPARENT<\/h2>\n\t
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In an era of fake news and AI generated imagery, brand safety is a key consideration, but blunt brand safety tools lead to advertisers missing out on the halo effect of being associated with a premium news environment. Higher brand recognition, quality brand associations, and ultimately more effective campaigns are all demonstrated benefits of investing in quality news environments. The World Media Group champions research, and case studies that demonstrate these benefits, and the value of building direct partnerships between brands and trusted publishers.\u00a0<\/span><\/p>\n

We are proud to have a number of responsible technology partners as Associate Members of the World Media Group, who are working to create a media ecosystem that more adequately supports trusted journalism.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

”WMG<\/h2>\n\t
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The World Media Group is a virtual organisation and therefore we support many sustainable practices through our structure. We are committed to promoting sustainability and have identified four areas where we can make an impact.<\/p>\n

Sharing Best Practise<\/h5>\n
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  • Ensure we share best practices with WMG members, Advisory Board members and our clients. Although we do not claim to be ESG specialists we aim to provide a hub for knowledge sharing and encouraging sustainable marketing practices amongst the WMG community.<\/li>\n<\/ul>\n
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    • To ensure all of our venues have an ESG policy in place<\/li>\n
    • We will continue to favour suppliers that have strong social enterprise\/sustainable credentials.<\/li>\n
    • Source physical materials made from recyclable components<\/li>\n
    • Ensure our events are paperless where possible<\/li>\n
    • Encourage our speakers\/attendees to use public transport and where possible to offer a virtual option to limit the travel needed<\/li>\n
    • Acknowledging, supporting and rewarding sustainable marketing practices through our World Media Awards<\/li>\n
    • WMG\/WMA panels, judges and speakers will continue to represent diversity within the industry<\/li>\n<\/ul>\n
      Travel\/Transport<\/h5>\n
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      • Reduce the need for our staff to travel, but when it is required to maximise the use of public transport where possible and promote car sharing<\/li>\n<\/ul>\n
        Website<\/h5>\n
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        • Continue to ensure we optimise our SEO rankings<\/li>\n
        • Ensure the content we provide on the website offers value to users<\/li>\n
        • Continue to only use images and videos where they genuinely add value to the user<\/li>\n<\/ul>\n

          The World Media Group will aim to follow and to promote good sustainable marketing practices through the four areas stated above, as well as continue to look at other areas where we can make an impact in the future.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

          ”One<\/h2>\n\t
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          We have created a high-level community of senior advertisers and agencies – one voice engaging all sides.\u00a0 We celebrate and promote excellence in international advertising, and we develop initiatives to improve the measurement and understanding of influential, international audiences.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"CHAMPIONING INTERNATIONAL, TRUSTED JOURNALISM The World Media Group is an alliance of leading, global media organisations united in providing trusted journalism to the world\u2019s most influential audiences. Our renowned publishers, broadcasters and international news bureaux help people to make sense of the world in real-time, when it matters most. Our goal is to promote and [...]","protected":false},"author":13,"featured_media":21668,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"_links":{"self":[{"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/pages\/20602"}],"collection":[{"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/comments?post=20602"}],"version-history":[{"count":8,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/pages\/20602\/revisions"}],"predecessor-version":[{"id":26085,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/pages\/20602\/revisions\/26085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/media\/21668"}],"wp:attachment":[{"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/media?parent=20602"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/world-media-group.com\/wp-json\/wp\/v2\/tags?post=20602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}