London – Friday 19th September – Last night, Cartier took home the Grand Prix at the 2025 World Media Awards for its groundbreaking ‘Linked by Love’ campaign, created in partnership with New York Times Advertising’s T Brand Studio. The award was presented at a ceremony at London’s Ham Yard Hotel, hosted by CNN International Anchor and Correspondent Christina Macfarlane.

The World Media Awards, now in their 10th year, celebrate excellence in international content marketing and cross-border advertising campaigns that demonstrate creativity, effectiveness, and global reach.

Campaign That Captured Hearts Worldwide

Cartier’s winning campaign celebrated the 100th anniversary of the brand’s iconic Trinity ring, three interlocking gold rings symbolising love for family, friends and romantic partners. The challenge was to honour Trinity’s heritage while engaging modern, discerning global audiences.

The result was an ambitious 360° campaign that collected and shared over 100 authentic love stories from around the world, making Cartier synonymous with love throughout the year while showcasing the universal nature of human connection.

“The ‘Linked by Love’ campaign stood out for its authentic storytelling and global reach,” said Jamie Credland, CEO of World Media Group. “By collecting 100 genuine love stories from around the world, Cartier, together with New York Times Advertising’s T Brand Studio, created something that transcended traditional luxury marketing – it became a celebration of human connection that resonated across cultures and demographics.”

Raquel Bubar, Managing Director, T Brand Studio International, the New York Times Advertising, said: “This campaign allowed us to honour Trinity’s century-long legacy while creating something entirely fresh. The collaboration between Cartier and New York Times Advertising gave us access to storytellers and audiences worldwide, enabling us to showcase love in all its forms. The recognition validates our belief that luxury brands can create meaningful cultural moments, as well as beautiful products.”

The awards, presented by the World Media Group, recognise global brands, agencies and media partners creating the most effective content-driven marketing and advertising campaigns. This year’s winners included campaigns from Bupa UK, Destination Canada, Gilead, IDA Ireland, Infosys, Mercator Ocean (Copernicus), Netflix, Nokia, Uber, UBS, ViiV Healthcare and Zscaler.

Christoph Woermann, CMO Corporate Bank at Deutsche Bank, received the special Award for Content Leadership and Innovation, recognising individuals who demonstrate exceptional talent in creating exemplary international content-driven campaigns that show brand bravery, creativity and innovation.

The World Media Awards Ceremony was supported by Brand Metrics. The independent jury, made up of heavy-weight judges from brands, agencies and media owners, was led by co-chairs Anna Campbell, Global Client President at Carat and Alison Harbert, Marketing Director at Investec. The full case studies for this year’s winning entries, along with the winners of previous years, are available to read in the World Media Group’s Creative Vault here.

 The winners of the World Media Awards 2025 are as follows:

#ENDS#

About The World Media Group

The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include BBC News, Business Insider, CNN International, The Economist, Forbes, Fortune, National Geographic, The New York Times Company, POLITICO Europe, Reuters, TIME, The Wall Street Journal, The Washington Post, associate member The Atlantic, and partners Avid Collective, Brand Metrics and Dianomi. To find out more about the World Media Group, please visit www.world-media-group.com.

 London, Friday 8th September 2023 – The World Media Group, an alliance of leading global media organisations united in championing trusted journalism, is delighted to announce Cymru Wales (the Welsh Government) as the Grand Prix winner of the 2023 World Media Awards.

The awards, presented by the World Media Group, are the only global awards to recognise brands, agencies and media partners who, together, create the most effective cross platform, cross border, content-driven advertising campaigns.

Brands including Adidas, Birkenstock, Bumble, Deutsche Telecom AG, DP World, Maersk, PGIM, Visa and Volkswagen were amongst those receiving accolades for their impressive category entries this year during the awards celebration at the Ham Yard Hotel in London.

Cymru Wales’ Grand Prix-winning campaign, ‘Wales To The World’, which also won the Travel & Tourism category, capitalised on the opportunity to showcase their nation to an international audience when Wales qualified for the FIFA World Cup finals for the first time in 64 years.

‘This is Wales, C’mon in’ invited the world to get to know more about Wales in an authentic, people-led campaign that communicated Wales’s brand proposition and embodied the nation’s values. The people of Wales became messengers — telling their nation’s stories, and championing its values, culture and traditions in an engaging, unscripted and authentically Welsh way.

“While the standard of all our finalists was impressive, the jury agreed that ‘Wales To The World’ sums up what is at the core of the World Media Awards’ ethos. It truly demonstrates how a powerful content-driven campaign in the right media environment can bring a story to life without compromising on authenticity,” said Belinda Barker, Chief Executive of the World Media Group.

“The Welsh Government did an amazing job bringing together different cultures and values in an integrated campaign that showcases Wales as a progressive nation with so much to offer. We can’t wait to come and visit!”

“The World Media Awards showcases the best in international content-driven marketing so it’s an honour to be listed amongst such a high calibre of finalists,” said Heledd Owen, Director of Marketing, Cymru Wales. “We’re delighted to be awarded this year’s Grand Prix for ‘Wales To The World‘. It means a lot to know that this campaign, which is just the beginning of our long-term strategy to raise the profile of Wales internationally, has been recognised by the industry. We look forward to sharing more stories from the heart of our nation in the next chapter.”

 A panel of 39 heavyweight jurors from leading international advertisers, agencies and publishers, co-chaired Jerry Daykin, Head of Global Media, Beam Suntory and Natasha Byrne, Managing Partner, UM, were tasked with selecting winners from the many global submissions. The full list of judges can be seen here. The World Media Awards Ceremony was supported by Smartology.

The full case studies for this year’s winning entries, along with the winners of previous years, are available to read in the World Media Group’s Creative Vault here.

The winners of the World Media Awards 2023 are as follows:

AUTOMOTIVE

Buzz – Feeling The Force Of A Perfect Partnership
Brand: Volkswagen ID Buzz
Entered by: PHD and Scholz&Friends

Judges’ Comments: Volkswagen chose a great brand ambassador in Ewan McGregor based on the insight that there was a strong link between their audience and the Star Wars audience, and the relaunch timing for both iconic brands. But more than that – the campaign had strong results, with a reach of over 5.7 billion and 20,000 preorders – a capacity order book.

CORPORATE INFLUENCER

Discover New Paths
Brand: Maersk
Entered by: Havas Business
Credits: &Co, Copenhagen

 Judges’ Comments: This campaign used every touchpoint to create a truly global impact.  The jury loved the involvement of the employees – creating internal ambassadors. Maersk tackled negativity about logistics head-on and succeeded in injecting emotion into B2B marketing. Plus, it achieved great results – two thirds of people who saw it went on to connect with Maersk.

FINANCIAL SERVICES

Protecting Gamers Protects Visa
Brand: Visa
Entered by: Starcom Worldwide
Credits: Roblox, Venatus Media

Judges’ Comments: Visa had a clear objective to reach a Gen-Z audience, and the insightful analysis of Gen-Z audience behaviour in the gaming world meant a true value-led campaign could be created.

The judges also felt that Visa succeeded in brilliantly transforming the brand value of ‘security’ into a suit of armour for gaming avatars. And all of this executed in just eight weeks – very impressive!

Highly Commended:

OutFront
Brand: PGIM
Entered by: Reuters
Credits: Ptarmigan Media

 Judges’ Comments: In a sea of long format articles, blog posts and graphs that define this category, the judges highly appreciated the creative direction and craft of the creative execution of this strategy.

LUXURY & LIFESTYLE

Ozworld
Brand: adidas
Entered by: EssenceMediacom
Credits: Jam 3

 Judges’ Comments: The adidas team identified the ideal platform to connect with this unique audience, and came up with a strategy that reinforced the perceptions of the adidas brand as innovators.

This campaign turned a product range with historically declining sales into top-selling products -results which testify to the success of the campaign.

MEDIA & ENTERTAINMENT

Brand Anthem
Brand: Bumble
Entered by: Havas Media Group London

 Judges’ Comments: This campaign is a great example of a well-executed, international marketing strategy that also requires localisation of messaging – the Bumble team showed that they could deliver on complex coordination and delivered impressive results.

TECHNOLOGY & TELECOMS

 #WhatWeValue: Embracing Volunteerism With Gen Z
Brand: Deutsche Telekom AG
Entered by: Mindshare GmbH
Credits: emetriq GmbH, Publicis Sapient, Saatchi & Saatchi London, Proud Robinson & Partners

 Judges’ Comments: A meaningful and purposeful campaign built on the strong insight that Gen-Z want to give back and do something for each other – and that they have a particular focus on the future of the planet. The campaign engaged with the audience across multiple Gen-Z focused platforms with excellent results and also made a real difference – supporting 108 projects to help to make the world a better place.

TRAVEL & TOURISM & GRAND PRIX WINNER

Wales To The World
Brand: Cymru Wales (Welsh Government)
Entered by: Orchard Media and Events
Credits: iCrossing UK

Judges’ Comments: The passion came through in this entry and the jury felt that the Welsh Government team did more than just make the most of this World Cup moment. They addressed the difficulties arising from a clash of values, they embedded local storytelling into different cultures, and the modular creative approach enabled many stories to be told on the creative journey. Plus, there was a sense that this was the beginning of a strategy for Wales – the start of things to come.

Specialist Categories:

BRAND & MEDIA OWNER CATEGORY

Birkenstock: Ugly for a Reason
Brand: Birkenstock
Entered by: The New York Times Advertising

Judges’ Comments: This was an example of two brands coming together to achieve a mammoth task, to explain why Birkenstocks are the way they are. Birkenstocks, yes, are ugly but for a really good reason! And the New York Times with their reach and journalistic integrity were the perfect partner to explain that. The judges also loved the extensions of activity into social and events that kept the conversation going and benefitted both brands.

Highly Commended:

Trade In Transition
Brand: DP World
Entered by: Economist Impact

Judges’ Comments: The judges were impressed by the cut through that this research-based campaign achieved – and the strength of the results was reinforced by the fact that it was quoted by global influencers such as Christine Lagarde. 

RISING STAR

Obinna Iwuji
Wavemaker

Judges’ Comments: Obinna demonstrated an authentic approach and attitude to his work (no marketing speak), as well as an enthusiasm for the industry, and a passion to go the distance. He’s clearly excelling in his own right whilst also creating a legacy and carrying out amazing work outside of his day job.

Highly Commended: 

Teodora Tepavicharova
Condé Nast

Judges’ Comments: Teddy impressed the judges by, even at this early stage in her career, giving on to the next generation through mentoring.

SOCIAL GOOD

 #WhatWeValue: Embracing Volunteerism With GenZ
Brand: Deutsche Telekom AG
Entered by: Mindshare GmbH
Credits: emetriq GmbH, Publicis Sapient, Saatchi & Saatchi London, Proud Robinson & Partners

Judges’ Comments: This was more than a marketing campaign – real actions came out of it.  The brand demonstrated its support for young people’s commitment to change and promoted volunteerism – even flipping an NFT into a tool for enablement.  Deutsche Telekom knew their audience well and put money into the projects post-campaign

#ENDS#

Media contact:
Charlotte Panther T: 07834 431206 or E: Charlotte@world-media-group.com

About The World Media Group – Championing International Trusted Journalism
The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC News, The Economist, Forbes, Fortune, Insider, National Geographic, Politico Europe, Reuters, The New York Times Company, The Smithsonian, TIME, The Wall Street Journal and The Washington Post, and partners Brand Metrics, Dianomi and Smartology. To find out more about the World Media Group, please visit www.world-media-group.com.

London, Thursday 10th September 2020 – The World Media Group is pleased to announce the winners of the 2020 World Media Awards.Top brands including Astana International Financial Centre, Electronic Arts, Levi’s, Samsung, Shell, Sonos, Tech Mahindra, Tourism Australia and Volkswagen were amongst those receiving accolades for their impressive entries this year. Hosted by the World Media Group*, the World Media Awards, now in their fifth year, are the only global awards to recognise brands, agencies and media partners who, together, create the most effective cross platform, cross border, content-driven advertising campaigns.

Sonos was the biggest winner this year taking away the WMA Grand Prix, as well as scooping up the Technology & Telecommunications prize for its innovative multiplatform campaign, ‘Brilliant Sound at Intersections of Culture and Cool’. In a currently over-crowded smart speaker market, Sonos’s challenge was to cut through the noise of its competitors to deliver a brand message about greater sound quality to an audience who may never have even heard of them before.

“Sonos edged out the competition with an entry that succeeded on every level – they outlined a clear challenge, addressed it with a multiplatform, wide-reaching creative approach and backed it up with fantastic results that demonstrated brand lift and revenue growth,” said Christoph Woermann, WMA Judge and CMO Corporate Bank, Deutsche Bank. “Brilliant Sound demonstrates all the attributes of an award-winning content campaign and is well-deserving of this year’s Grand Prix award.”

Alex Delamain, President of the World Media Group and SVP Global Client Partner at The Economist said, “As the World Media Awards celebrates its fifth year, the bar has been raised yet again. Not only did we have a record number of entries from all over the world – up by 100 percent on last year – the quality of the shortlisted campaigns was exceptionally high. Creating authentic content through creative storytelling that crosses multiple platforms and borders is at the heart of what the World Media Group does. In my second year as President, I have been surprised and delighted by the fresh perspectives and new approaches in content marketing; I’m excited that the WMG is able to highlight and celebrate this great work.”

A panel of 30 senior jurors from leading international advertisers, agencies and publishers co-chaired by Woermann and Josh Krichefski, CEO, EMEA at Mediacom, were tasked with selecting the eight category winners and the Grand Prix winner from the many global submissions. The full list of judges can be seen here.

For more information on the World Media Awards and to see the winning entries in fullvisit: http://sandbox.world-media-group.com/2020-winners/

 The winners of the World Media Awards 2020, along with comments from the judges, are as follows: 

 #ENDS#

Media contact: Charlotte Panther, M: 07834431206, E: charlottepantherpr@gmail.com

*About The World Media Group
The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Reuters, The New York Times Company, Time, The Wall Street Journal, The Washington Post, and associate members: Moat and The Smithsonian.