This event has now sold out.  If you would like to go on the waiting list, please email isabel@world-media-group.com.

What does 2024 have in store for your business? Here’s your opportunity to ask our panel of world-renowned journalists everything you want to know about the implications of the World Economic Forum in Davos on the year ahead.

The Implications from Davos on the year ahead
Armed with news from the 2024 World Economic Forum in Davos, our panel of top international journalists (speakers to be confirmed) will tell you everything you need to know in just one hour including:

• The real impact of tech developments such as generative AI
• The influence of world politics in an election year for many
• Economic recovery and its impact on consumer spending
• The effect of net-zero commitments on businesses.

The World Media Group Strategy 2024
Following the panel discussion, we invite you to join us for our Annual General Meeting. We will be announcing a revitalised programme for the year ahead with a brand-new leadership team, followed by networking drinks. Sign up to guarantee your place.

The World Media Awards celebrate the creativity and effectiveness of cross platform, cross border, content-driven advertising.  The list of winners of the World Media Awards include many of the world’s leading brands, and winning agencies benefit from the recognition of the Awards by the WARC Media 100 Rankings.

The winners of the 2023 Awards will be announced on 7 September at The Ham Yard Hotel in London.

Do you have a publishing / ad tech / insight solution that should be relevant and useful for the world’s most important international publishing companies?

What
An opportunity to present your product / innovations to all the member brands of the World Media Group in one highly focused afternoon.

The afternoon will also include a short session from the WMG members on what publishers need now and what trends they need to prepare for!

If you are interested please contact isabel@world-media-group.com to book a slot.

Cannes FOMO? Join us for our post-event wrap

Missing out on the The Cannes Lions International Festival of Creativity? Join us for a special post-Cannes wrap event where our panel of senior marketers will analyse the major announcements and what they mean for the industry. Is Cannes still the hotbed of creativity it once was? How has the presence of Adtech companies changed the dynamic? And what happens off the main stage?

Armed with the official news from the festival and – more importantly – exclusive insight into what went on behind closed doors, our panel discusses why we should still take notice of Cannes. Sign up here to reserve your place at the event and be part of the discussion. We can’t guarantee sunshine but we can promise a good debate and the chance to catch up with your peers over a glass of rosé!

JOIN US IN CANNES!

Generative AI is sure to be a key theme at the event this year – it’s certainly a topic that has huge ramifications for the industry. With this in mind, the World Media Group is hosting a panel on what the implications of Generative AI are on trust and truth in Marketing. I’d be delighted if you could join us for what promises to be an interesting discussion.  To reserve a place please email isabel@world-media-group.com

 

Date                  Wednesday 21st June
Time                  9.45 – 11.00 CET
Place                 Axel Springer Freedomhaus, Hotel Barrière Le Majestic Cannes, 10 Bd de la Croisette, 06400 Cannes, France

Covid changed the workplace forever with businesses accepting that hybrid working is here to stay. Many have applauded the benefits, so why is the advertising industry failing to attract, retain and motivate new talent?

Could it be that the industry’s work hard / play hard attitude doesn’t align with the new ways of working? Pre-pandemic, long hours and tough deadlines were balanced out by team camaraderie and social interaction. With the new hybrid model, it’s all the work without the payoff.

The Chair is Spriha Srivastava, UK Bureau Chief & International Executive Editor, Insider

Our panellists including Suki Thompson – Founder Let’s Reset & Exec Dir Xeim/Oystercatchers, Ally Owen – Founder of ADcademy and the Brixton Finishing School and Alex Wood – Managing Director, Forbes EMEA will discuss:

• How to attract a more diverse, inclusive workforce – particularly in junior and mid-weight roles where there are huge gaps
• Retaining and upskilling your current talent
• Creating a healthy work culture
• Does the industry need a rebrand? How can we get rid of its elitist personae?
• How do we attract more talent to the industry as a whole – could a recruitment drive led, for example, by an advertising campaign shift the needle?

This not-to-be-missed discussion is your opportunity to ask our panel of world-renowned journalists about what went on at Davos.

Date: January 24^th 2023

Time: 08.45 – 10.15

Where: MediaCom, 124 Theobalds Road, London WC1X 8RX

Not going to the World Economic Forum? You can still feel like a Davos insider. Returning from the summit, our panel of top international journalists are poised tell you everything you need to know about this year’s event in just one hour!

Join us to get the inside scoop on what went on behind closed doors. Who were the movers and shakers? And who failed to even make a ripple? Where were the power decisions made? What impact will those decisions have on the way we do business?

Come armed with questions and our editorial team will provide their take on topics such as:

• The repercussions of Covid and the war in Ukraine on the geo-political, social and economic climate
• Steps businesses can take to withstand the impact of the potential global recession
• How we continue to prioritise issues such as sustainability, diversity and inclusion during challenging times
• The solutions coming out of Davos that address the most pressing global challenges.

The World Media Group hosted our first LinkedIn Live event yesterday, a lively debate about whether Content, Creative or Context is the winning factor in delivering a successful content marketing campaign.

According to our LinkedIn Poll beforehand, 44% of respondents considered Content to be most important, but after watching our three panellists battle it out to defend their territory, who came out on top?

The Wall Street Journal | Barron’s Group’s Chris Woodall chaired the panel featuring Emma Harrison from The New York Times; Shula Sinclair from M/Six; and Sam Adams from BBC Studios.

If you missed it live, you can watch the video here to see which one of our panellists would get your vote!

On 8^th September 2022, the World Media Group hosted it’s 7^th annual World Media Awards, which was a celebration of the very best in cross-platform, cross-border, content-driven advertising.

Hot on the heels of the success of the Awards we would like to invite you to this essential Masterclass in Storytelling.

This is your opportunity to meet the creators and judges of these award-winning campaigns AND get under the bonnet of what it actually takes to create an award-winning campaign.  The case studies you will have the opportunity to see are:

Journey to Ithaca by Hyundai
Okavango Eternal by De Beers Group

Other case studies to be announced soon…

Chaired by: Rachael Adams, Senior Manager, Commercial Content, Reuters
Speakers:
Alex Beard, Content Strategist, BBC
Ruth Holland, Executive Producer, BBC
Letitia Weeks, Brand Manager Sustainability, De Beers Group
Chris O’Neill, Senior Manager, Global Brand Partnerships, National Geographic

This Masterclass will answer all your questions on how to create and amplify a good story and is suitable for anyone involved in the strategic planning or creation of content led campaigns.