We are delighted to announce the continuation of our partnership with Brand Metrics, a global SaaS platform for campaign effectiveness measurement.

Brand Metrics has been a longstanding supporter of the World Media Group and its annual World Media Awards, which celebrate excellence in international content marketing and cross-border advertising campaigns. The renewed partnership reflects a shared commitment to demonstrating the measurable value of advertising within trusted, premium media environments.

As the advertising industry continues to navigate questions around effectiveness and accountability, the partnership underscores both organisations’ belief that data-driven measurement is essential to helping publishers, advertisers and agencies make more informed decisions.

“We’re pleased to continue our partnership with Brand Metrics,” said Jamie Credland, CEO of the World Media Group. “Brand lift measurement sits at the heart of what we champion here at WMG – that advertising alongside trusted, premium journalism delivers real, demonstrable impact for brands. Brand Metrics’ technology gives publishers and their advertising partners the evidence they need to make the case for quality media, and we look forward to building on our work together.”

“We’re very happy to continue our partnership with the World Media Group,” said Anders Lithner, CEO of Brand Metrics. “WMG does important work in bringing together premium publishers and advertisers, and we’re glad to support an organisation that helps move the industry forward.”

Brand Metrics’ platform integrates directly with publisher technology stacks to deliver consistent, benchmarked brand lift data across display, video, branded content, and CTV campaigns. Trusted by more than 60 publishers worldwide, the platform enables publishers to demonstrate the commercial value of their audiences and helps brands and agencies optimise future investment.

About the World Media Group

The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include BBC News, Business Insider, CNBC, CNN International, The Economist, Forbes, Fortune, National Geographic, The New York Times Company, Reuters, TIME, The Wall Street Journal, The Washington Post, associate member The Atlantic, and partners Avid Collective, Brand Metrics and Dianomi.

About Brand Metrics 

Brand Metrics is a SaaS platform revolutionising campaign effectiveness measurement. Our technology seamlessly integrates with publisher tech stacks to measure digital campaign performance at scale, delivering simple, consistent brand lift data. This data enables publishers to grow their sales revenue and empowers advertisers and agencies to learn from the results and optimise future campaigns for greater effect.

Brand Metrics supports campaigns as small as 50k impressions across display, video, branded content, and CTV, delivering four key metrics benchmarked against 60,000+ campaigns. The platform is trusted by 60+ publishers around the world, including NYT, The Guardian, and Bloomberg. For more information, visit brandmetrics.com.

Analysis from Moat by Oracle Data Cloud shows that premium digital inventory running across WMG’s brands in Q1 2020 outperformed Moat’s benchmarks for that same period by up to 73%, as further detailed below.

The analysis measured the quality of engagement delivered by WMG brands across Display Desktop, Mobile Web and Video Desktop during 1^st January 2020 – 31^st March 2020.

Display Desktop: Display ads viewed on desktop across WMG inventory achieved an Active Page Dwell Time of 68 seconds, 35% higher than the industry average according to Moat’s benchmark for Q1 2020. Engagement exceeded Moat’s benchmark for the same period by 73% with an average In-View Time of 50 seconds.

Mobile Display: WMG inventory also performed well on mobile encouraging 10% more interactions (Universal Touch Rate) than Moat’s benchmark. Active Page Dwell Time was 47 seconds, 13% higher than the benchmark for mobile. Engagement exceeded Moat’s benchmarks for the same period by 56%, with an average In-View Time of 26 seconds.

Video Desktop*: Desktop videos viewed across WMG inventory achieved 15% above Moat’s benchmarks for engagement based on In-View Time. Consumer attention to videos was also strong, with Audible and Visible Complete Rates coming in 56% higher than the Moat Q1 2020 benchmarks, and the Human Audible & Fully On-Screen for Half of Duration Rate (with a 15 second cap) 35% higher than the Moat benchmarks for the same period.

“The Moat data covers the first quarter of the year when we were starting to learn more about the global impact of COVID-19,” said Damian Douglas, Managing Director EMEA, Time and Vice President of the World Media Group. “We know that titles in the World Media Group’s portfolio experienced an increase in both user numbers and engagement during this time as consumers looked for content from trusted editorial sources. Moat’s analysis confirms that high levels of engagement were also attained in advertising across WMG titles, demonstrating once again that audiences are more responsive to advertising when it’s presented within a high quality editorial environment.”

The Moat data is based on analysing desktop, mobile and video advertising campaigns running in Q1 2020 across the following WMG brands: The Atlantic, Bloomberg Media Group, The Economist, Forbes, Fortune, National Geographic, Reuters, TIME, The Wall Street Journal and The Washington Post.

The results from the Moat analysis are as follows:

*Desktop video numbers are based on nine WMG publishers that had video inventory monitored by Moat during Q1 2020 and therefore represent a smaller sample than on the other platforms.

About Oracle Data Cloud
Oracle Data Cloud helps marketers use data to capture consumer attention and drive results. Used by 199 of AdAge’s 200 largest advertisers, our Audience, Context and Measurement solutions extend across the top media platforms and a global footprint of more than 100 countries. We give marketers the data and tools needed to help them in every stage of the marketing journey, from audience planning to pre-bid brand safety, contextual relevance, viewability confirmation, fraud protection, and ROI measurement. Oracle Data Cloud combines the leading technologies and talent from Oracle’s acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat.

About Oracle
The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain and Manufacturing, plus Highly Automated and Secure Generation 2 Infrastructure featuring the Oracle Autonomous Database. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.

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